Horticulture Outreach Specialist

University of Wisconsin- Extension

Bristol , Wisconsin

The Horticulture Outreach Specialist serves the people and communities of Wisconsin by addressing local, statewide and national issues, improving lives through research-based education, fostering partnerships and action, and facilitating positive impacts that support:

This position will primarily serve Kenosha, Milwaukee, and Racine counties.

The Horticulture Outreach Specialist is a leader in providing instruction and applying research findings, supporting partners and Cooperative Extension faculty and academic staff with education and outreach efforts related to horticulture programming. Initial programming focus will include:

Consumer horticulture

  • Work with the media to deliver horticulture program outreach (e.g., television, radio, print, social media)
  • Utilize technology to develop and deliver consumer horticulture education
  • Coordinate a consistent framework for diagnostic services
  • Expand horticultural programming to diverse audiences
  • Support collaborative efforts and partnerships with other organizations that expand
  • Horticulture programming opportunities
  • This individual will apply University of Wisconsin’s research, education and outreach resources to address locally identified needs and opportunities.



  • Develop, plan and deliver educational programming on horticultural topics to diverse audiences
  • Utilize creative and innovative technologies to deliver consumer horticulture education
    Expand consumer horticulture outreach through media (e.g., television, radio, print, social media)
  • Coordinate diagnostic services - train relevant staff and volunteers regarding plant diagnostics, provide quality control of plant diagnostic responses, and assist with diagnostic sample or question intake as needed
  • Contribute to the assessment of horticultural programming needs at the local, regional, and state level
  • Collaborate with colleagues to provide needed expertise on specialized topics
  • Develop relevant horticulture programmatic resources
  • Provide technical assistance and expertise related to horticulture
  • Contribute to program planning efforts by providing specialized horticulture content/focus area expertise and insight
  • Enhance the development of evaluation tools relevant to horticulture programming
  • Evaluate and report on the effectiveness of horticulture programming to ensure appropriate organizational learning and adaptation
  • Promote and market programming through a communications plan that ensures effective communication and engagement with diverse audiences and stakeholders
  • Expand access by reaching and engaging diverse audiences and ensuring full access to programs, facilities, and educational services

Collaboration & Relationships

  • Provide educational support to local colleagues regarding horticulture or Master Gardener programming, as needed
  • Collaborate with local colleagues to promote a positive office environment, determine regional needs, and share resources
  • Develop and maintain respectful working relationships
  • Collaborate with statewide colleagues within and across organizational structures to develop and adapt standardized and relevant programming
  • Promote Cooperative Extension and its programs to build greater access, visibility and value

Administrative & Programmatic Accountability

  • Reports to the Area Extension Director
  • Works with the Area Extension Director and local partners to identify programming needs and seek input on performance
  • Creates a plan that identifies local audiences, describes the programming to meet their needs, connects to larger program objectives of Cooperative Extension and assesses programming effectiveness;
  • Communicates plans, activities, and achievements to relevant stakeholders
  • Be responsive to evolving position, program, office and organizational needs; perform adjusted or additional duties as requested
  • Ensure compliance with affirmative action, equal employment opportunity and civil rights laws, regulations and policies while carrying out job duties including submitting reports that meet the requirements, policies, and established practices of Cooperative Extension and partners, including federal Civil Rights requirements

The Horticulture Outreach Specialist is an employee of the UW-Cooperative Extension, a member of the Agriculture Institute, and member of the Horticulture Extension Program. Outreach Specialists may also choose a secondary focus with another Extension Program.



  • Bachelor’s degree in a related field of study such as horticulture, plant science, plant pathology, or agronomy
  • Three years of work experience relevant to the programmatic responsibilities of the position
  • Ability to communicate effectively using a variety of methods and technology
  • Ability to effectively work with people from different cultural backgrounds, including those associated with race, ethnicity, national origin, religion, socioeconomic status, age, gender, disability, sexual orientation, and other aspects of human diversity


  • A Master’s degree in a field relevant to the programmatic responsibilities of the position
  • Four or more years of relevant professional experience
  • Demonstrated educational program development skills including planning and implementing programs; evaluating learning experiences; and communicating program impact and value to stakeholders
  • Experience working with the media, such as television, radio, print, and social media
  • Experience with creative and innovative technologies to deliver education (e.g., media rich, interactive learning experiences)
  • Experience with building diverse, collaborative partnerships that support horticultural programming
  • Experience working in urban neighborhoods and communities with diverse cultural backgrounds
  • Ability to communicate verbally and in writing in Spanish
  • Demonstrated experience using collaborative leadership to accomplish project goals, including the ability to convene and facilitate diverse groups of stakeholders
  • Demonstrated skills in interpreting, utilizing and applying evidence-based information and research findings
  • Demonstrated educational program management skills including budget development and fiscal resource management
  • Ability to write grants and establish partnerships that pool or leverage public and private funds in support of the Institutional mission
  • Strong interpersonal relationship and problem-solving skills in a team setting


  • Expected to make individual arrangements for transportation adequate to meet position responsibilities and essential job functions
  • Work evenings or weekends as needed to meet local needs
  • Carrying educational equipment, up to 25 lbs

This is a full-time (1.0 FTE) academic staff position. Final salary is commensurate with experience and education. State of Wisconsin benefits including retirement, vacation, sick leave, health insurance, and other insurances. For a more detailed description of available benefits, please see https://www.wisconsin.edu/ohrwd/benefits/.

This position is a fixed-term renewable academic staff appointment in the University of Wisconsin-Extension’s Division of Cooperative Extension. Reappointment to this position after the initial term is dependent upon performance and availability of funding.